Culture

The Mitchell Approach: 4-Step Process

We are business counselors with communications expertise. Through our proven four-step process – research, planning and project management, implementation, and evaluation – we help our clients solve business problems with communications solutions in a full range of service areas.

RESEARCH

You have to know where you're going before you begin. What is the environment, the problem, the opportunity? What does a win look like? How will we measure our impact? You have to know where you're going before you begin. Research helps determine the path to success.

We conduct many types of research depending on what our clients need, including:

  • Primary and secondary research
  • Surveys, focus groups
  • Communications and organizational audits
  • Benchmarking, best practices review

PLANNING AND PROJECT MANAGEMENT

Not only do we have great ideas but we know how to get things done. We have a structured approach to planning and organizing our work and delivering it to a client so they always know what's going on.

  • Plans include guiding strategies, business-focused goals and measurable objectives
  • All work is organized around clear project management milestones, timelines and budget
  • Activity is communicated through ongoing reporting of project status and progress toward key deliverables

IMPLEMENTATION

Implementation is the step where all the research and planning gets put into action. We wouldn’t begin this step without the research and plan to guide what we do. Still, here’s an idea of the depth and breadth of our capabilities. Samples are available upon request.

  • Public relations services include: brand strategies, media relations, community relations, corporate giving planning and consulting, environmental communications, Web communications, social media strategies, message and materials development, corporate culture communications, employee communications, recruiting and retention communications, key influencer identification and development.
  • Advertising services include: creative strategies and design for print, television, radio, outdoor, online, trade, premiums, innovative media planning and buying
  • Creative design and production services include: graphic design, videography, photography, print production, online design and development
  • Training and facilitation

EVALUATION

Everyone wants results, which makes evaluation the most critical step. We have a great track record for delivering measurable results that tie directly to our clients' business goals and communications challenges. Working with our clients, we can customize how to track, measure and report results including:

  • Qualitative and quantitative results
  • Stakeholder relationships
  • Reputation awareness and perception
  • Business impact
  • ROI