Digital and Social Media

Digital and Social Media

Whether engaging audiences online, offline or both, we help clients become a part of conversations that build authentic relationships, enhance reputations and improve business results.

We believe digital and social media are an integral part of the most effective communications solutions, and we understand how to leverage both traditional public relations and evolving new media to achieve client goals. Our approach to online initiatives is modeled after our overall strategic communications process.

Following this disciplined process, we create, integrate and manage a full range of proactive digital and social media solutions that spark meaningful conversations and drive measurable results.


Walmart Shareholders’ Digital Content
Walmart Shareholders’ digital content:
original videos and photography


Tyson Foods Hunger Relief Facebook
Tyson Foods’ KNOW Hunger Facebook campaign


Sam’s Club Giving Made Simple Facebook Post
Sam’s Club Giving Made Simple Facebook post


RESEARCH

We begin by understanding all aspects of a situation and identifying where digital and social media can play a role in the communications solution.
We assess:

  • Business needs and opportunities
  • Current perception, awareness, behavior
  • Audiences – users, customers, influencers, opposition
  • Messages – tone, sentiment, clout, relevance

STRATEGY AND PLANNING

Our strategic recommendations are grounded in a thorough understanding of our clients’ business and the specific results they need to deliver.
Plans include:

  • Goals, measurable objectives and KPIs
  • Compelling content concepts
  • Channel strategies for earned, owned and paid spaces
  • Optimization plans

IMPLEMENTATION

  • Our digital expertise and consistent execution bring the plan to life.
  • Content creation – editorial, video, photography, design, audio
  • Project design and management – getting things done on time and on budget
  • Content activation – social networks, intranets, channels, sites
  • Scalability – custom, national, local, hyper-local

EVALUATION

Measuring and assessing results defines what was accomplished and how the business was impacted.

  • Analytics – engagement, awareness, traffic, behavior, relevance
  • Assessment and recommendations – ongoing strategic counsel, monitoring, optimizing