Research and Insights
Regardless of the challenge, the best communications strategies are based on
identifying, analyzing and interpreting relevant information. Our Research and
Insights team provides a competitive advantage to our clients by bringing data
to life that can help them make better business decisions.
From trend analysis to message testing and opinion polling, our team can
transform complex data into effective storytelling and actionable business
communications with measurable bottom-line results.
CAPABILITIES
- Media tracking
- Trend monitoring
- Polling
- Qualitative research
- Quantitative research
- Assessments: brand, client, competitors, products, opposition, communication channels
- Message, benefit and concept testing and analysis
- Client, employee and audience demographics and psychographics
- Public policy, legislative tracking and analysis
INNOVATION
StreetBrief ©
Mitchell Communications Group developed a new insights capability called StreetBrief© that captures video footage with targeted demographics across the country. By equipping our nationwide public relations specialist network with questionnaires and digital video cameras, we are able to collect countless interviews, transmit them to Mitchell's main office where our digital/video team downloads, edits and creates a "StreetBrief© reel." This is delivered to the client along with Mitchell's analysis and identification of key trends.
