www.prsa.org
“The Public Relations Strategist,” quarterly publication, PRSA
“Public Relations Tactics,” monthly publication, PRSA
“PR News” – www.prnewsonline.com
“Dartnell’s Public Relations Handbook,” Robert Dilenschneider
“The Common Sense Guide to Publicity,” John DeFrancesco and Gary Goodfriend
“Building Your Company’s Good Name,” Davis Young
“The Crisis Counselor,” Jeffrey R. Caponigro
“The Tipping Point,” Malcolm Gladwell
“Permission Marketing,” Seth Godin
“PR Quick Start,” PRSA Counselors Academy, www.prsa.org
“Associated Press Stylebook”
“Effective Public Relations,” Cutlip, Center and Broom
“Primer of Public Relations Research,” Don Stacks
“Public Relations: Strategies and Tactics,” Dennis Wilcox
“The Practice of Public Relations,” Fraser Seitel

Excellence in Organizations

“Building Trust: Leading CEOs Speak Out – How They Create It, Strengthen It, Sustain It” – The Arthur Page Society
“The Oz Principle” – Roger Connors, Tom Smith and Craig Hickman
“The E-Myth Revisited” – Michael Gerber
“The Trusted Advisor” – Maister, Green & Galford
“Good to Great” – Jim Collins
“Built to Last” – Jim Collins
“Control Your Destiny or Somebody Else Will: Lessons from GE” – Noel Tichy
“Tyson: From Farm to Market” – Marvin Schwartz
“Sam Walton: Made in America” – Sam Walton

Developing Leaders in Your Organization

“The Leadership Challenge” – Kouzes and Posner
“Developing the Leader Within You” – John Maxwell
“The 21 Irrefutable Laws of Leadership” – John Maxwell
“The 21 Indispensable Qualities of a Leader” – John Maxwell
“Becoming a Person of Influence” – John Maxwell
“The Seven Habits of Highly Effective People” – Stephen Covey
“The Art of the Leader” – William A. Cohen
“The Contrarian’s Guide to Leadership” – Steven Sample

Facilitating Change in Your Team or Organization

“The Five Dysfunctions of a Team” – Patrick Lencioni
“Fish!” – Stephen Lundin
“Who Moved My Cheese” – Spencer Johnson

Sales Success

“The One Minute Sales Person” – Spencer Johnson
“Hope is Not a Strategy: 6 Keys to Winning the Complex Sale” – Rick Page
“The Trusted Advisor” – Maister, Green & Galford

Public Speaking

“I Can See You Naked” – Ron Hoff
“The Articulate Executive” – Granville Toogood
“The Toastmasters Guide to Successful Speaking” – Jeff Slutsky
“101 Secrets of Highly Effective Speakers” – Caryl Rae Krannich
“Communicating at Work” – Tony Alessandra
“Do’s and Taboos of Public Speaking” – Roger Axtell
Presentations magazine – www.presentations.com