Leading strategic counsel,
delivering tactical support
As one of a select group of PR firms in the country with Agency of Record status at Walmart, our Consumer Practice division has had the opportunity to grow alongside the world’s largest company and best-known retailer. We provide strategic counsel and tactical support across several areas, including public relations, brand reputation, digital asset management and more. Our unique agency model allows national scalability, enabling us to produce lasting results and deliver on client business objectives, regardless of timeframe or location.
CAPABILITIES
- Consumer media relations
- Category communications
- Product promotion
- Brand positioning
- Brand content creation and distribution
- Business, consumer and community insights
INNOVATION
StreetBrief©
Many clients have in-house research capabilities, but a fundamental problem remains: how to bring the numbers to life – especially when clients are recommending strategies or demonstrating Return on Investment (ROI). Recognizing this unique need, Mitchell Communications Group developed a new insights capability called StreetBrief© that captures video footage with targeted demographics nationwide.
By equipping our nationwide public relations specialist network with a questionnaire and digital video cameras, we collect countless interviews, transmit them to MCG’s main office where our digital/video team downloads, edits and creates a "StreetBrief© reel", which is transferred to the client along with MCG’s analysis and identification of key trends.