Our Crisis Approach


When crisis hits, seconds matter.

Today’s news cycles are faster than ever, and without a thorough and executable strategy, a hard-earned reputation can evaporate overnight.

At Mitchell, we work across all levels of business. From strategy and messaging development for the c‑suite to scenario training for the frontlines, we create crisis PR plans that build and maintain reputation. We plan for everything we can and adjust on the fly when faced with the unforeseeable, and we deliver crisis strategy in a format that’s intuitive and available on-demand.

Crisis is inevitable. But preparation, communication and the right tools can inspire confidence in the c‑suite — and action among employees — to react, recover, and thrive when faced with crisis.

What We Offer


  • Risk Assessment and Crisis Readiness Audits
  • Social Media Listening and Monitoring
  • Stakeholder Analysis
  • Sentiment and Issues Benchmarking
  • Crisis Planning
  • Employee Communications and Engagement
  • External Communications
  • Media Relations
  • Social Media Mitigation
  • Recovery Planning
  • Press Materials
  • Checklists and Protocols
  • Stakeholder Communications
  • Thought Leadership
  • Change Management
  • Media Training
  • Simulation Training and Drills

Technology Solution


A customizable mobile app combining strategic planning with digital content so you can manage crises from the palm of your hand

The crises of today require on-demand, on-the-go access to tools that ensure readiness when results matter. Crisis Ready is the latest addition to Mitchell’s robust crisis communications offering, a mobile application that allows our clients on-demand access to customized, digital emergency preparedness strategies and action plans. This secure and simple solution provides instant access to the resources and communication tools required to handle crisis in real-time.

Download PDFGet Crisis Ready