MAPPING THE SHIFTING PERCEPTIONS OF LOCAL IN THE MINDS OF MILLENNIAL AND GEN Z CONSUMERS

The digital economy has disrupted consumer behavior in innumerable ways. Mitchell's OmniLocal report maps consumers' evolving perception of 'local'.



The definition of "Community" has evolved for Gen Z and Millenials.

A mix of digital + physical motivations leads them to engage with brands in distinct and complex ways.
With over 20 years of experience activating hyper-local campaigns, Mitchell understands the complex and evolving nature of local.

To learn more, download our full report or contact John Gilboy at 212.829.5199.