The digital economy has disrupted consumer behavior in innumerable ways. Mitchell’s OmniLocal report maps consumers’ evolving perception of ‘local’ in its wake.
The definition of “Community” has evolved for Gen Z and Millennials.
A mix of digital + physical motivations leads them to engage with brands in distinct and complex ways.
With over 20 years of experience activating hyper-local campaigns, Mitchell understands the complex and evolving nature of local. To learn more, reach out and request a copy of the full report.