We ignited Marriott’s employee experience through a comprehensive engagement strategy which included a multi-day non-traditional employee experience

Challenge

After a series of organizational changes, including a major acquisition and integration, Marriott implemented a departmental transformation for their 300+ marketing professionals.

Marriott was in an unprecedented situation. Gaps needed to be filled, teams bridged, working methods reviewed, learned from and streamlined and Marriott had to consider innovative ways to retain and attract top talent. One year into a marketing team transformation, leadership knew it was time to rally the organization and provide a learning-focused solution that could simultaneously provide targeted skills development, place important internal messaging and positively impact engagement. A biannual marketing conference was immediately identified as a golden opportunity to turn around double digit declines in employee engagement metrics.

two females talking during Marriott AMP training session

Solution

We AMPed up engagement with a multi-day conference that empowered employees to deepen the understanding of their work, their leaders and the company.

Mitchell led content strategy and development for the event to ignite engagement and empower the team with a clear purpose, positive interactions with leadership, and tools and resources to launch skills and productivity toward high performance. Our work transformed Marriott’s Accelerating Marketing Performance (AMP) event from a traditional business conference platform to an immersive learning experience that included self-discovery, interaction with leadership, a focus on personal wellness and innovative collaboration with peers.

This three-day experience featured pre-session preparation and post-session, behavior-based reinforcement and message strategy.

female asking a question at Marriott AMP training session
Gina Miller teaching DiSC session
Marriott professionals at AMP training session

Results

The transformative experience was recognized for outstanding efforts in the attracting, developing and engaging of hospitality. AMP earned the Hospitality Sales and Marketing Association International’s highest award, platinum.

From our client: “All of your hard work, focus and creativity really shines through and helped produce a truly Amazing, Magnificent, and Powerful conference that will leave a lasting impression on our organization… It felt like a real partnership where you were as invested in the success of AMP as much as we were.”

Evaluation results indicated the three pre-session AMP goals were met. Employees who attended the conference:

Feel connected to their leaders

See value in their day-to-day work

Recognize how their actions relate to the success of the entire organization