portfolio
We amplified a shopper marketing campaign with traditional public relations by leveraging timely events and athletes to make news.
We connected Barbie to fans new and old through media outreach, driving traffic to retailtainment events in honor of her 60th anniversary.
We ignited Marriott’s employee experience through a comprehensive engagement strategy which included a multi-day non-traditional employee experience.
We used an innovative twist on influencer-generated content to crank up awareness of Yamaha’s Revstar guitars.
We generated awareness and affinity for Barkman Honey’s Beesponsible platform via the #DontKillMyBuzz celebrity social campaign.
We took media and influencers straight to the source of Triscuit’s wheat—the golden fields of Pigeon, Michigan
We devised a multi-tiered influencer campaign to reintroduce an iconic product to shoppers and drive sales.
We provided a reputation lift for Walmart through its ‘Fight Hunger. Spark Change.’ campaign, increasing media coverage by 85% in just two years.
